However, a bit
Thursday, April 29th, 2010However, a bit of a rankings boost may be obtained by ensuring that your images (regardless of what they are really of) contain keyphrase rich content around them.
However, the real power of images in search engine optimization is found in what we tell the search engines. There are two important techniques for the optimization of images in this manner, which will without a doubt give your site a rankings boost.
Telling the search engines about your images
The first important technique is known as descriptive file naming. A search engine gives much weight to the name of the image file. So, for example, if you are RCA and you have a logo image of a dog with its ear in a gramophone, you might name the image gramophone.jpg or dog.jpg. This is telling the search engines that your image contains content related to dogs or gramophones.
But wait again.
This is also telling the search engines that your web page is about dogs or gramophones.
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