Maybe you aren’t a
Maybe you aren’t a writer — then write that story.
* Offer something different. Offer options that others don’t. Present the options differently.
* Guarantee something different. Back up your services in a way that others don’t.
* Target differently. Pursue a different niche in the market. Give yourself space to think about a different market and what you can offer them. Find a solution that links your product/services and their needs.
* Communicate differently. Get your messages across in a unique way. Write your e-mail responses differently. Change your signature line. Write ten new voice mail messages and change the message every day.
* Follow-up differently. Surprise your clients with the way you stay in touch. Write a thank you note to a client. Send a small thinking of you gift.
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